CaptivateIQ Founder and CEO Mark Schopmeyer came to Freestyle needing more visibility into CaptivateIQ’s web traffic and ad campaigns. In a nutshell, they needed to understand better what ads were working to get potential customers to go through the entire sales funnel.
We built CaptivateIQ a Hubspot dashboard and wired all of their forms on their website to feed and organize leads based on campaigns and conversion metrics. We integrated the forms into Salesforce and made sure that we were able to capture all of the leads and lead sources from before our work as well. CaptivateIQ recently landed $13m Series A from Sequoia Capital. While it’s the leadership and product that get the attention of investors, no doubt quality user acquisition analytics plays a big part in closing the deal.
