AI-Assisted Website Development for Wherobots

Services: Website redesign · Custom WordPress development · AI-assisted publishing workflow

Freestyle Web Solutions redesigned wherobots.com and built the Wherobots team a Claude-powered development workflow that lets them ship most website updates themselves — no agency in the loop for day-to-day changes.

Who is Wherobots?

Wherobots is the spatial intelligence cloud company — a fast-moving startup where the website has to keep pace with the product. Their site needed a redesign, and just as importantly, a way to make changes that didn’t bottleneck on an outside agency for every update.

What did we build?

We redesigned and rebuilt the site end to end, including a custom mega-menu navigation built to organize a growing product and solutions catalog.

Then we built the part most agencies won’t: a Claude-powered development workflow that lets their own team make most website updates themselves. Content changes, layout adjustments, new sections — their team describes what they need, the AI workflow handles the implementation against their actual codebase, and changes ship without waiting on anyone.

case study - wherobots ai

What changed for their team?

Wherobots gets agency-quality development on their timeline, not ours. We handle the deep structural work; their team self-serves the rest. Their website velocity matches their product velocity — and their agency bill only covers the work that actually needs an agency.

Freestyle Web Solutions is an AI consulting and automation practice in the San Francisco Bay Area. We build workflow automation, AI agents, data dashboards, and websites for organizations that have outgrown their manual processes.

Wherobots study FAQ’s

Can AI make website updates without a developer?

For most routine updates, yes. We built Wherobots a Claude-powered workflow that works against their actual website codebase. Their team describes the change they need — new content, layout adjustments, new sections — and the workflow implements it. Structural and architectural work still comes to us; everything else ships on their schedule.

What is an AI-assisted website workflow?

It’s a development setup where an AI agent has safe, structured access to your website’s code and content, so your team can request changes in plain language and ship them without an agency in the loop. We build the guardrails, the deployment path, and the workflow; your team gets self-service velocity.

Does an AI website workflow replace a web agency?

It replaces the waiting, not the expertise. Wherobots self-serves day-to-day updates through their AI workflow, and engages us for redesigns, complex features, and architecture. The result is a smaller agency bill that covers only work that genuinely needs an agency — which is exactly how we think it should work.

Gabe Brown

Gabe Brown is the founder of Freestyle Web Solutions, an AI consulting and automation practice in the San Francisco Bay Area. He has spent 18 years building web products for organizations including WordPress VIP and the Federal Reserve Bank of San Francisco. Today he builds workflow automation, AI agents, and websites designed to be understood by humans and the AI reading on their behalf.