Good design is a language that needs no translation
Todays users are very quick to judge designs on style and usability. Our designers goal is to create interfaces that don't so much feel like users are executing a sequence of events, rather that they are interacting directly with the desired outcome. Our design team gets to know our clients products and services as well as their customers to help provide context around how users will be using the software, website or application. It's this holistic approach that allows our UI designers to effectively create applications that inspire.
Once we have a thorough understanding of how users will be interacting with the application or website, our design team can either work with existing brand guidelines or create the brand guidelines. We adapt the brand guidelines to web styles that guide the website style design process. Our process involves wireframes to capture the content layout for each page, then a home page design followed by interior page designs for desktop, tablet and mobile. We use online design collaboration software so that our clients can provide quick feedback for swift iteration.
Our design team can keep your research and presentation materials on brand with easy to use Whitepaper templates. Our designers work with your team to identify what type of content will need to be put into each template. We don't just create a file you can use, we help your team define the elements of the content; a formula they can use to pump out new materials with high frequency. A well designed Whitepaper template gives your team an advantage instead of being a roadblock.
Our design team works with your research and marketing teams to identify what type of templates are required for Whitepapers to ensure that content areas are reusable. This process not only creates easy to use templates for your team but it helps your team create a formula for content. Having a Whitepaper template that is easy to use is a competitive advantage for any marketing team rather than being a roadblock as is so often the case with developing regular content.
Oftentimes startups need to create brand awareness prior to product launch. It’s good practice to continue creating brand awareness even after product(s) are launched. Our design team helps identify and design the message that users will begin to recognize well before a product is launched. This brand recognition develops trust so that when you do launch a product, your users are more likely to engage with new product specific campaigns.
Our design team creates a consistent and on-brand theme for all digital marketing campaigns. We work with your marketing team to identify all the necessary specifications for social media ads and we create multiple options to test and use and can update as frequently as needed. Digital marketing materials often tend to get created as an afterthought. We believe that these assets should be well thought out and used strategically as they are really the representation of your brand users will engage with the most.
Our development team works closely with our designers to engineer pixel perfect web and mobile applications.
Our web developers build code using industry best practices, creating clean applications that load quickly, are easy to manage and don't overburden Content Management Systems. Our goal is to develop websites that are easy to manage, scale and market. If you're marketing team can't easily edit content, add new elements and new pages, then the website is not a tool you're going to use.
We use Jira to manage our application development. We start with a discovery and prototyping phase to identify risks early so that our clients have an opportunity to make changes to the scope based on risks, priorities and timeline. We develop one user story at a time so that our clients can see progress early and often. Our code lives in a repository and features can be developed and deployed one at a time so that our clients can test features throughout the process.
We can develop individual mobile page templates or we can simply develop global responsive styles for the site to follow. Regardless of the solution, we make sure that our clients websites look great and perform well on all mobile devices.
Whether you've built software before or this is your first project, we know the pitfalls and we know how to get a software project into development. Often times it takes months to get a software project started. Our team knows how to work with our clients to help identify tools and solutions that match our clients software development projects and get projects up and running quickly.
Do you have your own team of developers but they don't have the bandwidth to fully scope a project? Let Freestyle help document the scope of the project, associated costs, and timeline as well as the solutions your team will use to deliver the project. Our team can also manage the project if necessary. Often times you have the team to build something but you're missing a few key pieces. Augment your own team with the pros on our team to get you off and running.